Done-for-you outbound for B2B companies

We fill B2B calendars
with qualified meetings.

A specialist outbound agency that designs, writes and runs cold email end to end. Strategy, deliverability, lists and replies are handled by our team — you show up to sales calls with buyers who already want to talk.

Fully done for you First campaigns live in ~2 weeks Dedicated Strategist Team
Thousands of ideal prospectsReal conversationsMeetings on your calendar

Trusted by 140+ B2B teams across SaaS, services and consulting

Northwind Vertexa Halcyon LUMEN Arcwell Stackline Driftly Oakridge
Watch

How we book meetings for B2B teams.

A full walkthrough of exactly how we find your buyers, start real conversations and turn them into meetings on your calendar.

· Strategy walkthrough
From a cold list
to a booked calendar.
JMJoseph MasiFounder, Masi Digital01 Targeting02 Deliverability03 Messaging04 BookingVideo coming soon
Book a strategy call Prefer to talk it through? Let’s look at your market.
38,400+

Qualified meetings booked for our clients

140+

B2B companies we've run outbound for

7.4%

Average reply rate across client campaigns

97%

Average inbox placement we maintain

Specialist cold email agency Senior strategists, not junior SDRs Deliverability-first infrastructure Meetings defined before we send
Quick check

Is your outbound ready?

Four questions → a plain readiness score. No account needed.

Are you in a position to invest in a clear, predictable system built to return 10x or more?

A clear path to a 10x return target, backed by our 100% money-back promise.

Do you sell to other businesses (B2B)?

Cold email works best when one conversation can lead to a meaningful deal.

What's a typical deal or customer worth to you?

Higher value usually means outbound pays for itself faster.

How large is your total addressable market?

Roughly how many businesses fit your ideal customer profile — the companies you could realistically sell to? Cold email performs best at scale.

Services

Your outbound team, fully handled.

Six capabilities. One team. Your calendar fills — you stay focused on closing.

i.

Sending & deliverability

  • Domain & inbox setup
  • Warm-up & auth
  • Inbox-health checks
ii.

Lead research & lists

  • Ideal-customer research
  • Buying-signal targeting
  • Verified contacts
iii.

Messaging & copy

  • Offer & positioning
  • Personalized sequences
  • Ongoing testing
iv.

Campaign management

  • Weekly optimization
  • Audience expansion
  • Shared Slack
v.

Replies & booking

  • On-brand responses
  • Objection handling
  • Meetings booked
vi.

CRM & reporting

  • CRM & calendar
  • Weekly updates
  • Monthly reviews
Connected to your workflow

Great tools. One expert team.

The tools behind modern outbound — from the first signal to the booked meeting.

Who we work with

Built for B2B companies with something great to sell.

We partner with teams whose customers are worth a real conversation, typically companies selling high-value services or software to other businesses.

One outbound engine

Your market. Our next conversation.

Specialist strategy, tailored to the people you sell to.

B2B SaaSSeed to Series C
Marketing agenciesPerformance & creative
Consulting firmsStrategy & operations
IT & managed servicesMSPs & security
Financial servicesAdvisory & fintech
Recruiting & staffingExecutive & specialist
Industrial & logisticsManufacturing & supply
Professional servicesLegal, accounting & more
M&A advisorsDeals & acquisitions
Commercial solarCommercial energy

Not on the list? Tell us about your market

Your first 30 days

What happens after you say yes.

A clear path from kickoff to first meetings — week by week.

DAY 1 Kickoff Offer · goals DAYS 2–7 Foundations Domains · research DAYS 8–14 Copy & lists Your approval DAYS 15–21 Launch Live · replies DAYS 22–30 Meetings Calendar · review
What's includedHandled by our team end to end.
StrategistDomains & inboxesWarm-upResearch & lists Specialist copyReply handlingCRM handoffWeekly reports
Why teams choose us

A better way to build pipeline.

How partnering with Masi Digital compares to building an in-house SDR bench or hiring a typical lead-gen shop.

Masi DigitalIn-house SDRsIn-house BDRBusiness development repTypical agencies
Time to first campaigns~2 weeks3–6 months to hire & rampHire, onboard, train — then ramp4–6 weeks
Senior strategist on your accountOne person, not a strategy teamAccount manager
Dedicated sending setup & deliverabilityIf you build itNo specialist deliverability supportShared inboxes
Hand-researched, verified lead listsTime-consumingThe same person builds every list
Copy written by specialist writersNo specialist copywriterTemplates
Replies handled & meetings bookedFollow-up and booking compete with every other task
Weekly reporting & honest reviewsVariesSelf-reported alongside executionMonthly
Hiring, training & churn riskNoneHighTurnover means hiring and starting overLow
Team behind the workStrategist + copywriter + researcher + deliverability specialistDepends on hiresOne person doing it allVaries by agency
Capacity & coverageFull-time specialists working on your campaignsDepends on team sizeTypically capped at about 40 hours a weekVaries by team
Who owns all the moving parts?Specialists own their craft, coordinated by your strategistYou build and manage the systemLists, copy, deliverability, sending, follow-up and booking — aloneConfirm scope
Total resourcing costA specialist team, often for the same or less than one hireHiring + tools + managementSalary + benefits + tools + management overheadDepends on scope
When someone leavesTeam-based delivery — not one person carrying the whole processRecruit, replace and rampStart over when they quitDepends on coverage

Swipe to compare →

Our promise

Meetings, or 100% of your money back.

Or we keep working for free until we hit the result.

We agree on your guaranteed number up front, based on your market. If we don’t hit the agreed number, you choose: 100% of your money back, or we keep working for free until we deliver the promised results.

Performance-focused
No long lock-in
Your domain protected
The high-ticket advantage

Small input. Meaningful upside.

We only work with businesses that sell high-value offers — where the economics support a target of at least 10x return.

Built around your deal economics
$1invested
$10return target

The math should make the decision easier.

There are very few places you can put $1 in with a clear, repeatable path toward $10 out. That is the outbound system we build around your offer and your market.

Very high-ticket offers can support 50x+ potential upside. We map the opportunity around your deal value, ideal buyers and sales process.

Let’s see if the math works for you
Two different ways to think about a return
Long-term public-market context~10% per year

S&P 500: roughly 10% per year historically, including reinvested dividends, before inflation.

High-ticket outbound objective10x+ return target

A business growth target, built around your offer, market and ability to close.

Explore the ROI Calculator

And if we don’t deliver, you get 100% of your money back.

Or we keep working for free until we hit the result.

We set your meeting goal together. If we miss it, you choose a full refund or continued work for free until we deliver.

Client stories

Real pipeline, real conversations.

Examples of outbound owned by specialists — figures are illustrative placeholders until replaced with verified results.

Placeholder stories · replace with verified client results
Vertexa CloudB2B SaaSNorth America

Finance software that needed CFO meetings — not just leads.

Challenge
Generic emails, weak replies, main domain drifting to spam.
What we did
Separate domains, funding-signal lists, offer rebuilt around a process review.
212Meetings in 6 months
9.6%Reply rate
3.1×Pipeline growth
Halcyon PartnersConsultingUK & EU

A boutique firm that had relied entirely on referrals.

Challenge
No predictable way to reach new operations leaders.
What we did
Role + hiring lists, founder-voice email, replies through to booked calls.
34New clients from outbound
11×Return on investment
18dTo first meeting
Stackline OpsMarketing agencyGlobal

Replacing an expensive in-house SDR team.

Challenge
Two SDRs, few calls, volatile pipeline.
What we did
End-to-end outbound, vertical messaging, reply loop with sales.
3.4×More pipeline QoQ
28Meetings each month
62%Lower cost / meeting
Testimonials

What our clients say about us.

★★★★★

“Joe was super helpful and found the exact problems with my cold email funnel and then gave me a sheet and SOPs to track everything and fix the problems. I'd highly recommend Joe.”

Heinz VeintimillaFounder, Readymation
View on Trustpilot
★★★★★

“Joe was great. We did a deep dive on my cold email process and he pointed our several top of funnel issues that were severely compressing my list volume. On one niche alone we estimated thousands more contacts than before.”

Johnathon CaseFounder, Lumen River
View on Trustpilot
★★★★★

“Joe took the time to go through my entire workflows and gave me great advice on how to remove bottlenecks. We completely unwired my existing infrastructure and gave me an action plan to get more clients.”

Ryne BandolikCEO & Founder, BCAT Logistics
View on Trustpilot
★★★★★

“I was struggling with one of the campaigns that I have for quite a tough client, and I reached out to Joe because I know he's an expert. He came in and revamped the whole thing in such a short period of time. This guy's knowledge is freakin insane.”

Sunny SinghFounder & CEO, Erevoss
View on Trustpilot
★★★★★

“Highly recommend Joe to any business owner, his cold email knowledge is extremely in depth. He helped me decide on the right path for my acquisition & even how to setup the campaign from scratch to book 2 meetings per day.”

Gage AndrewsFounder
★★★★★

“Joe is a very well-versed guy when it comes to cold outreach and lead generation. Within just 40 minutes he was able to find what was wrong with our current workflow and plug the holes, significantly improving our campaigns. It's clear that the advice we were given comes from a deep understanding of buyer psychology, creating successful front-end offers and most importantly, getting calls booked on your calendar consistently. He's also ensured this never happens again with our other campaigns, making our infrastructure as future-proof as possible. I can't recommend him highly enough and I absolutely will be using him again!”

Luke FinneyFounder and Cold Outreach Specialist, Peachy Leads
View on Trustpilot
Proof

Results we can show you.

Real numbers from client work. These slots are reserved for verified case data — replace before publishing publicly.

Placeholder · replace with verified client results
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Reply rate on a recent SaaS campaign (placeholder)

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Qualified meetings booked in 90 days (placeholder)

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Pipeline lift vs. prior quarter (placeholder)

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Inbox placement maintained (placeholder)

See full case-study placeholders →

Our approach

A proven process, run by people.

Four stages from first call to a steady flow of meetings. You approve the direction; we do the work.

Discovery to Scale process 01 02 03 04 Discovery Offer · ICP · goals WEEK 1 Setup Domains · lists WEEKS 1–2 Launch Angles · replies WEEKS 2–4 Scale Expand · report ONGOING
01

Discovery & strategy

Learn your offer and market; agree who we reach and what we say.

Week 1
02

Setup & research

Sending domains and inboxes ready; first verified lists built.

Weeks 1–2
03

Launch & refine

Campaigns live with several angles; messaging sharpened from replies.

Weeks 2–4
04

Scale & report

Expand what works; weekly updates as meetings land.

Ongoing
How a campaign works

From a cold prospect to a booked meeting.

The work behind the meeting — from the first buying signal to the context your sales team needs.

A campaign, up close.Sample workflow · generic data
01
Research

A reason to reach out.

ICP matched
Prospect researchSegment: B2B services
ProspectBuying signalNext
Sample prospectHead of operationsHiring a new teamReview
Sample accountFounderNew service launchResearch
✓Source checked · contact verified · exclusions applied

Not a scraped database. The right buyer, with context your message can use.

02
Messaging

Write like a person.

Sequence ready

One real observation. One clear reason to care. One easy next step.

03
Reply handling

Turn interest into a conversation.

Human handoff
ConversationNew reply
SP
Sample prospectRe: A thought on your new team

Interested — send times.

Your team

Happy to. Is building pipeline for the new team the priority? I can share a couple of times once we confirm who should join.

✓ Answer the question✓ Check fit→ Offer real availability

No inbox limbo. We answer, qualify and keep the next step moving.

04
Booking

A proper handoff. Not just a link.

On the calendar
Meeting inviteExample slot
TUE10:00Example time
Strategy conversation

Sample prospect × Your team

Video call · calendar time zone
✓ Invite prepared
Context for the sales team

Why they replied: building pipeline for a new team

Talk through: current setup → priorities → next step

Owner: your sales lead

Your sales team knows who is joining, why they care and where to pick up.

Research → email → reply → meeting.We own the moving parts. You own the conversation.
Qualified meetings

What counts as a qualified meeting.

A meeting only counts when the prospect shows up, is a qualified decision maker in your target market at your ideal company, is interested in your service, and meets the qualification standards we agree before launch.

Incoming interest ✓ Right company ✓ Right person ✓ Real interest ✓ Showed up Does not count ✗ “Interested” that never books ✗ Students / vendors / competitors ✗ Outside your agreed ICP ✗ No-shows — attendance is required

Exact criteria are written into your outbound brief before launch.

Deliverability

Why your emails actually get read.

From protected sending setup to the primary inbox — treated as core work, not an afterthought.

Your brand Main domain safe Send domains Separate · warmed Auth + health SPF · DKIM · checks Primary inbox Where it gets read Never send from here We own this layer Watched weekly Goal

Separate domains

Your day-to-day email reputation stays untouched.

Warm-up first

New inboxes earn trust before volume scales.

Ongoing health

Placement and volume adjusted when needed.

Read our deliverability guide →

Joseph Masi, founder of Masi Digital
Founder-led agency
Founder

Meet Joseph Masi.

Joseph built Masi Digital around a clear standard: outbound should feel like a senior team joined yours — not like you bought another tool.

He works directly with clients on strategy, messaging and what “qualified” means for their market. The work is done by specialists; the standard is set at the top.

Hands-onStrategy, not just sales
B2B onlyHigh-value conversations
Limited seatsSenior attention per account
More about Joseph Book a strategy call
About us

A senior team, not a black box.

Masi Digital is a specialist outbound agency. Every client gets a dedicated strategist team, in-house copywriters and a deliverability lead.

JMARLCNT+8

A team of 12 specialists
strategists, writers, researchers & deliverability

Strategist-led

Senior ownership from day one. No handoffs to juniors.

Written by people

Experienced B2B copywriters — reviewed before send.

Brand protected

Never from your main domain.

Fully transparent

Weekly updates, Slack, honest reviews.

Download placeholder Free guide

The outbound readiness checklist.

Twelve checks before you send — ICP, offer, domains, messaging, meeting capacity.

Get the guide Placeholder · swap for real PDF
Keep building

More useful reads. Less guesswork.

Explore all 12 resources ↗
FAQ

Questions, answered.

Straight answers about how engagement works.

JM
Still have questions?Email [email protected]

It starts with one kickoff call where we learn your offer, ideal customers and goals. From there, your strategist shares a short outbound brief for your approval, and we handle everything else.

First campaigns usually go live within about two weeks of kickoff. Most clients see their first booked meetings within weeks two to four, with results building as we refine.

No. We send from separate, dedicated domains and inboxes that we set up, warm up and monitor, so your main domain and day-to-day email are never touched.

Yes. We buy and configure the sending domains, set up authentication, warm the inboxes and look after their health for as long as we work together.

Our in-house copywriters write every sequence in your voice. Nothing goes out without your sign-off, and we keep testing new angles to improve results.

You'll get a written update every week covering emails sent, replies, interested prospects and meetings booked, plus a monthly review call with your strategist and a shared Slack channel for anything in between.

About an hour at kickoff, quick approvals on messaging, and someone ready to take the meetings. We handle the rest.

Your guaranteed number is agreed up front based on your market, not a fixed number for every client. If we don’t hit the agreed number, you choose: 100% of your money back, or we keep working for free until we hit the promised results.

We agree on the performance commitment and qualification standards before we start. If we don’t hit the agreed number, you can choose a 100% refund. If you prefer, we’ll keep working for free until we deliver the promised results instead.

100% of your money back if we don’t hit the agreed number. The choice is yours: take the refund, or have us keep working for free until we hit the promised results.

Placeholder answer — confirmThe final division of responsibilities and any external tool requirements must be confirmed for your engagement. The existing process includes your input at kickoff, messaging approvals and someone on your team to take meetings.

Placeholder answer — confirmOur team handles replies and books qualified meetings. We map the handoff with you so every conversation has a clear next step.

Placeholder answer — confirmStart with the first 30 days to see the path from kickoff to launch. Explore the ROI Calculator to map monthly outreach using your numbers.

Placeholder answer — confirmThe service is intended for B2B companies seeking qualified sales conversations. Specific fit, qualification criteria and scope are discussed on the strategy call.

Placeholder answer — confirmWe tailor the scope to your market and goals. Talk it through with our team on a strategy call.

Book a strategy call

Pick a time that suits you.

A free, 30-minute call with a senior strategist. No pressure, just a clear view of what outbound could do for you.

What to expect on the call

  • 1
    A quick look at your marketWho your best buyers are and how to reach them.
  • 2
    An honest review of your outboundWhat's working, what isn't and why.
  • 3
    Ideas you can use either wayMessaging angles and targeting ideas to keep.
  • 4
    A clear next stepIf we're a fit, how we'd start. If not, we'll say so.
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Let's talk

Ready for a calendar full of buyers?

Book a free 30-minute strategy call. We'll look at your current outbound and show you exactly how we'd approach your market.

Free strategy sessionNo obligationReply within one business day